GLOBAL IN-STORE
COMMUNICATIONS ASSOCIATION

GIC is a private, producer/supplier organization started some 50 years ago to promote a better understanding of “International Marketing”. Each country is represented by a leading display company. The group is currently made up of 20 different companies and countries (while the USA is represented by two companies). Each year a week-long forum is attended by owners and senior managers to discuss economic conditions within their countries, client relationships, new materials and manufacturing processes, new technologies and their application to retail environments, display and merchandising.

The following are some of the highlight's from this year's symposium.

BELGIUM - DISPLAY FACTORY INTERNATIONAL

Studio 100 Shop, is a leading toy retailer in Beligum. They designed a colourful, friendly and engaging shop in shop featuring multiple characters for various age groups.

FRANCE – WEILROBERT

Weber branded modular table with LCD screen and brochure holder. The modular components adapt to a variety of in store configurations.

HOLLAND – TCHAI INTERNATIONAL

Bugaboo stroller and accessories are displayed in a small footprint. Components include a table, cube with LED lighting, platform and accessory wall.

HOLLAND – TCHAI INTERNATIONAL

PlantVenture branded series of displays with built in watering system, informational LCD screens, inspirational images. Plants were grouped in 7 themes such as dessert (low maintenance) to amazon (exotic water related).

USA – HARBOR INDUSTRIES

Keen industrial footwear design communicates a “hard working” message via a slot wall program. The tractor/trailer aluminum placard concept and striking black and yellow colouring boldly contrast the competition.

For additional GIC presentations, please email info@gorrie.com with the subject: GIC presentations.