Maple Leaf Foods - Innovation Towers

CLIENT: Maple Leaf Foods

PROJECT: “ThinkFOOD!” Innovation Towers

INDUSTRY: Food & Beverage

SERVICES: Digital Media Content and Hosting

OVERVIEW

The “ThinkFOOD!” Innovation Towers were designed to provide powerful messaging to every person who passes through the main entry to Maple Leaf’s ThinkFOOD! facility. With screens on all sides of the towers and at varying heights, anyone standing or walking through the space will unavoidably confront the imagery and messaging portrayed.

• • To create a showpiece lobby at the core of the “ThinkFOOD!” centre for innovation.
• • To be a catalyst of innovation and in the spirit of collaboration for Maple Leaf Foods’ staff, suppliers and clients
• • To enhance Maple Leaf Foods corporate and sub brands

CHALLENGE

• • Building themes, content and messaging for all screens to work in concert with one another.
• • Harmonizing the content of the screens in a 3D space to consider:
o the viewer that is either stationary or walking
o distance and vantage points throughout the space
o subtle images and transitions of a series of static images which carefully controls the direction focus on key messages

RESULTS

• • Digital media appeared on 2 towers with 17 screens, running on 7 channels
• • In close proximity are 9 additional screens working in conjunction with complimentary content
• • The media towers have created a dynamic experience and created an exceptional greeting space for functions and receptions hosted at “ThinkFOOD!”
• • Provides powerful messaging to every person who passes the innovation towers
• • Counter height matching table fixtures adjacent to the towers stimulate spontaneous meetings constantly throughout the day, opening up conversations, brainstorming and collaboration
• • As a centre for innovation the content is constantly evolving which re-invents, re-ignites and re-charges the space!