Latest News

August 1st, 2011

Gorrie Marketing, one of the founding members of “GIC” – Global In–Store Communications Association, hosted the week–long symposium at the Château Frontenac Hotel in the picturesque, 400 year old Québec City. GIC is a private, producer/supplier organization started some 50 years ago to promote a better understanding of “International Marketing”. The meeting is held in a different country each year. The delegate brings to the meeting the best of the previous year’s work so members can see first hand the production methods, materials used and the marketing strategy deployed.

July 1st, 2010

As one of Canada’s most experienced “Shopper Marketing Companies”, we offer a breadth of proven solutions. These include custom creative displays and fixtures, sales promotion solutions, loyalty, training, retail store design – shelf and category management and retail store installation work. Why would we be adding Digital Media Services to our business mix? The answer is simple: digital enhances our suite of services to bring an entirely new dimension to your communication! It also provides us with an opportunity to broaden our reach and bring our “communications” expertise to new market sectors.

May 1st, 2010

Incredibly, 1/3rd of Canadians don’t have a mobile phone. The reason, according to Public Mobile, Canada’s newest entry into the wireless market, is that the public has been frustrated by a collective mobile service in Canada that not only insists you have a contract but also offers them the highest mobile bills in the world. So when Public Mobile came to Gorrie to create their new retail environment, fixtures and mall kiosk program, our challenge was to clearly communicate: 1) their brand platform – to make mobile phones available to more people, and 2) their market strategy – to be a low cost provider.

February 8th, 2010

Breakthrough technology has always been a tough sell in the merchandising business, especially computer–driven kiosks or digital signs. In the past, innovative displays that required a technology backbone were often stymied by the uncertainty of software or hardware failure, the lack of consumer interface sophistication or simply by requiring too large a footprint taking up too much valuable retail space.

November 16th, 2009

While we have been a leading force in Shopper Marketing for years – helping transform shoppers into buyers where it counts, in–store – it is a space traditional marketing agencies have been slow off the mark to recognize for its power to sell.

September 18th, 2009

Many clients that followed our advice to re–align scarce advertising dollars into targeted POP marketing tools during the depths of the recession not only kept their visibility up, they kept their sales up. With growing consumer confidence, in–store is even more important to your marketing mix today!

August 1st, 2009

We help our clients sell for less by capitalizing on our international alliances for design, production and innovation.

As a Canadian business, we are proud of our ability to stand shoulder to shoulder, and often head and shoulders above, other international providers of permanent displays, fixtures, and point of sale materials. We have always had the foresight to anticipate opportunity and deliver outstanding solutions with our brand new thinking.

Several years ago, we began expanding our global production resources and to implement a strategy to take our Canadian business global. Our success to date has proven that Canadian brands like ours can:

July 1st, 2009

Around the world when consumers envision “Canada” we come across as a big, clean, environmentally progressive land. Naturally, cold and snowy comes to mind, and yes, a country with vast tracks of forests and copious fresh water lakes. Paradise for many, a beautiful world we take for granted.

Although we instinctively know that many of our big cities are no more environmentally friendly than others around the world, we at Gorrie believe Canadians should be the leaders in Environmental Sustainability. Not only to protect what we have but demonstrate to the rest of the world on how to achieve clean, green sustainability.

June 1st, 2009

Whether executing in–store marketing plans in a local, national or international market, a multinational brand marketer faces considerable challenges. Beyond the imperative of a consistent, compelling creative brand message, the implementation and execution of marketing service components for in–store materials — Display, Sales Promotion, POP, Direct Mail, Loyalty and Training — are daunting responsibilities. The more markets a senior brand manager is responsible for, the more difficult the task of delivering to retail effective, successful campaigns that are on target, on time and on budget.

May 1st, 2009

You may already be implementing a bold new approach to retailing called “Shopper Marketing”, and striving to elevate your in–store programs using strategies that connect and leverage all your consumer touchpoints. The tactical in–store elements you are using may include displays, fixtures, communication signage, retail design, sales promotion, and/or new service models. All of these elements have to work synergistically together to get the greatest impact at retail to maximize your ROI.

April 2nd, 2009

Smart brands aren’t just weathering the storm; they’re sailing into it with confidence. This recession has all the makings of a ‘perfect storm’ because
of its root causes – a housing collapse, credit crunch and financial turmoil – the worst economy since the Great Depression.