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TAKE YOUR BRAND GLOBAL …WITH CONFIDENCE & CONSISTENCY!
Whether executing in-store marketing plans in a local, national or international market, a multinational brand marketer faces considerable challenges. Beyond the imperative of a consistent, compelling creative brand message, the implementation and execution of marketing service components for in-store materials — Display, Sales Promotion, POP, Direct Mail, Loyalty and Training — are daunting responsibilities. The more markets a senior brand manager is responsible for, the more difficult the task of delivering to retail effective, successful campaigns that are on target, on time and on budget.
Based on Interbrand’s 2007 comprehensive “Brand Marketers Report” *, 67% of multinational brand managers surveyed sighted Brand Consistency as their primary concern. Additionally, dealing with multiple service vendors in multiple markets with language, time barriers, quality control, currency and flexible exchange rates can tax the best of managers.
For the past 10 years Gorrie Marketing has worked with a range of outstanding international partners to deliver comprehensive global in–store communication solutions for our clients. We have now taken a giant step forward to offer a truly global solution to our Fortune 500 clients who require a dedicated in–store team to deliver consistent results in multiple markets. Gorrie has recently developed a strategic partnership with Tchai International, one of Europe’s leading In–Store marketing companies, and jointly we have formed a new company called Gorrie Tchai Marketing International (GTMI).
This new company, working in conjunction with over 20 other associated partner companies around the world, provides us with a newly enhanced ability to work with clients and deliver in–store marketing materials in over 100 countries. Two years ago, in anticipation of this announcement, Gorrie and Tchai also formed Gorrie Tchai Asia Limited, a Chinese production and procurement company dedicated to permanent display materials in Nanjing China. This company is another key element in our formula to deliver North American or European design and execution with well managed Asian low cost production.
LEFT: Mercedes Car Paint Display – Designed in Europe, Engineering in Canada, Manufactured in North America. TOP RIGHT: Ed Tchai, President of Tchai International BOTTOM RIGHT: Bob Gorrie, Chief Executive Officer of Gorrie Marketing
Ed Tchai, President of Tchai International says: “Tchai is a family run business with over 47 years of experience in the European scene, and we have won many recognized awards for our creative abilities. By forming GTMI we are now able to offer our clients outstanding strategy, design, engineering, manufacturing and implementation of their in–store initiatives, anywhere in the world.”
5 WAYS TO ACHIEVE IN–STORE GLOBAL BRAND CONSISTENCY AND COST SAVINGS
• ‘Think Global – Act Local’ is now a reality with our one source international strategy, local market manufacturing and execution and ‘feet on the street’ in 100 countries.
• We can maintain a consistent global presence and distinctive identity with the flexibility to build on standardized building blocks – with customizable options to uniquely address local needs and tastes.
• Clients are assigned a brand team that oversees the complete process – Strategy, Design, Engineering, Manufacturing and Installation—complete with outstanding after sales service.
• Combining North American merchandising practicality and global production synergies with a European flare for design is a winning combination to deliver “stop them in their tracks” creative solutions that both enhance the impact and limit the costs of in–store materials around the globe.
• By consolidating all aspects of the display design, procurement and installation, rather than utilizing multiple vendors, it is estimated that a brand could save in excess of 20% on a major campaign. This is a significant cost advantage in today’s hard economic times.
Bob Gorrie, Chief Executive Officer, Gorrie Marketing explains: “We believe 2009 is the best year to announce this strategic partnership to our customers. Today more than any other time in the past we all need ‘brand new thinking’ to solve our marketing and merchandising problems. Not the same old regurgitated approach – that methodology is long gone. We share the same shopper centric philosophy and have the same passion for engaging brands. Gorrie has been in the international scene for over 25 years and creating this alliance puts our two companies on a new plateau for service excellence in the display industry.”
One of the key findings in a recent Interbrand study* reflects the value of our new strategic alliance: “The benefits of centralized brand management are likely more operational, such as efficiency of effort, scale and tighter control.”
Contact us today to learn more about Gorrie Tchai Marketing International and how we can build your brand globally.
* Interbrand’s 2007 “Brand Marketers Report”
Vincent J. Esposito, President, Gorrie Marketing Services
