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- Brand New Thinking - Why It’s Time To Rethink. Not Retrench
- Engage your Front Line – Raise your Bottom Line
- Take Your Brand Global …With Confidence & Consistency!
- Going Green takes “Brand New Thinking”
- Taking on the world takes “Brand New Thinking”!
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GOING GREEN TAKES “BRAND NEW THINKING”
Around the world when consumers envision “Canada” we come across as a big, clean, environmentally progressive land. Naturally, cold and snowy comes to mind, and yes, a country with vast tracks of forests and copious fresh water lakes. Paradise for many, a beautiful world we take for granted.
Although we instinctively know that many of our big cities are no more environmentally friendly than others around the world, we at Gorrie believe Canadians should be the leaders in Environmental Sustainability. Not only to protect what we have but demonstrate to the rest of the world on how to achieve clean, green sustainability.
Although we instinctively know that many of our big cities are no more environmentally friendly than others around the world, we at Gorrie believe Canadians should be the leaders in Environmental Sustainability. Not only to protect what we have but demonstrate to the rest of the world on how to achieve clean, green sustainability.
We know Gorrie can’t be all things to all people, but we can be something to the Permanent Display Industry. Our Environmental platform is to be the leader in the display industry and to share our discoveries with our clients and suppliers on an on–going basis.
We know there are numerous companies making claims in multiple industries and we all have to be cognizant of “green washing” so our people take “green” very seriously. We started our own in–house green committee four years ago. Our team includes a combination of Industrial designers and project managers giving us a clear understanding of how to design with new materials in a cost competitive marketplace. The Display Industry, due to the use of multiple materials in its design process, can’t claim to be green too quickly. We have to deal with esthetics on the one hand, balanced with engineering performance on the other. The obvious function of displays is to sell more merchandise in store; however they must also hold and secure product, be up to the rigors of the active shopping consumers, and be user friendly to retailers.
The term “Carbon Footprint” is well known, but not necessarily well understood. Our intent is not to delve into its explanation but to communicate that there is an international plan afoot that will make carbon credits potentially more important than the actual cost of the displays. Gorrie is pro–active with measuring carbon credits so that each display we produce will have a carbon credit label starting in January 2010. Carbon credits will be traded from Brands to Retailers to Governments. Our motivation is to work with our customers on continuous improvement on their carbon footprint. To achieve this, our employees are focused on challenging the processes and materials we use to insure we are offering the lowest carbon count for our displays.
Going Green is serious business and we have an ongoing process as we seek out to identify, pursue, and research environmentally friendly green opportunities that can be applied to our business. Going Green in the display business is not just a material thing. Going Green takes “Brand New Thinking”. Application to reduce, recycle, re–use effects the logical factors of getting products from the Brands to the Consumer with the least amount of packaging and display so the consumer is minimizing landfill.
Myles Davis, our Senior Project Manager, explains that “Experimentation has been a big part of my job in the past year. When we hear of a breakthrough like injection–molding resins made from cornstarch we get pretty excited. But most of those innovations are still in the labs. Finding a commercial molder who knows how the tooling should be made, at what temperatures to run the molding equipment and cycle times is still experimental. We are excited that renewable products are coming and when we are satisfied we will announce to our customers when the products are ready for commercial use.”
Here’s a glimpse of the future we envision as described in a short case study for an environmentally conscious paint company:
AFM Safecoat Case Study
LEFT: AFM Safecoat Paint Display View Case Study >
“We are committed to leading the way to achieve green sustainability for the display business. As we move forward, our efforts to minimize the carbon footprint of our business, and that of our clients, will be shared with our industry and customers so we can all achieve a higher standard of environmental stewardship and sustainability.” John Moss, Senior Industrial Designer and head of Gorrie Green Committee.
Our responsibility, as a marketing company, is to strategize with our customers to create better merchandising solutions for in–store marketing, which includes analyzing packaging methods, the distribution channels, the in–store presence, and the purchasing habits of the consumer. The challenges are there – the interest, insight and the capability are here. For Gorrie, “Brand New Thinking” is the way forward to a greener future.
Myles Davis & John Moss, Gorrie Marketing Servies
