Seagate

Redefining a Category

Standing out at retail isn't always easy. We worked with Seagate to create a shop in shop that incorporated unique thematic elements and easy product wayfinding to ensure this retail experience left a lasting impression on the shopper. The centerpiece of this execution is an almost three foot tall dragon perched on top of a Seagate branded totem, it's proudly displayed above the shop in shop footprint and works as a beacon to bring shoppers in from a distance. The rest of the shop in shop is outfitted with updateable product tables including category call outs, lifestyle visuals, and product pods which communicate product USPs. Underneath the product tables is a Seagate branded floor to ensure that anyone shopping the section remembers the experience and brand.

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