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Sony S-AIR Counter Display

CLIENT: Sony

PROJECT: Sony S-AIR Counter Display

INDUSTRY: Retail, Electronic

SERVICES: Display

OVERVIEW

The Sony S-AIR Counter Display was a new product that utilizes Bluetooth technology and allows home theater speakers to function in multiple rooms with both radio and an iPod operating at the same time.

CHALLENGE

Sony needed a display which would demonstrate the sleek style of the product and the functionality and be informative.  This was a real challenge as the associated communications also needed to be clear and prominent in order to present product information.

RESULTS

The Sony S-AIR Counter Display was distributed to electronic retailers across Canada and has received great sales success from consumers.

Gorrie Marketing accomplished this by creating a stylish and informative backer panel to provide product knowledge to the consumer, while utilizing an impressive tiered counter display which allowed the consumer to clearly see the unique features of the speaker system.  By bringing style together with functionality, Gorrie met Sony’s expectations for results.