Benjamin Moore and Gorrie collaborated to develop a pilot program for their new premium Aura Paint Line.

The new product line was augmented with an incentive program on a fully automated web site targeted to sales professionals at over 100 retail partners in the California market.

The point driven incentive program (for sales of every gallon sold) offers rewards. These rewards included a collection of appealing items like iPods, Flat Screen Televisions and home leisure products.

The program is also supported with retail p.o.p. elements to complete the sell-through of this new premium product.

Online automation and simplicity are the key features of this program.