A fun and easy rewards experience, simplified redemption and consistent branding were key requirements for providing customers with a lifestyle-centric card.

Gorrie was selected to manage and implement the entire process of website development, online rewards centre and shopping experience as well as the implementation of customer relationship tools.

The creative experience was designed to reinforce the substantial offline promotions and attract new customers from the competition. The entire program was implemented in three months, answering CIBC's call to launch at a critical time.