Gorrie Marketing is committed to making a difference in the safety of Toronto and took on the challenge of helping reenergize the Crime Stoppers brand.

Crime Stoppers' Annual Fundraising Gala was wrapped in the new 'Safe City' brand, with a strong emphasis on community. Gorrie ran a unique, creative and highly effective marketing campaign, leading up to the sensational fundraising event. The energy and fun of that evening was expressed through its creative décor, style and outstanding fundraising activities.

The ninth annual Crime Stoppers Fundraising Gala has been described as the best Crime Stoppers event to date by David Mirvish, a prominent leader in Toronto's business community and an active member of the Crime Stoppers Board.

Michael Bagg, the Chair of the Crime Stoppers dinner committee, who worked very closely with Gorrie, had this to say about working with Gorrie and the outcome of the event:
"The Gorrie Team made it happen. Their commitment to the principles of what Crime Stoppers stands for was unwavering. They worked above and beyond our wildest expectations. They never relented. They made it happen."
"From development of a strategy through execution of superior creative, receipt of orders and all appropriate processing, event setup and staging, they did it all. And they seemed to have fun doing it!"