We have an eye for colour!

Gorrie Marketing was asked to design a unique and affordable colour selector centre for Home Hardware’s Beauti-tone Paint Products.

The strategy? A unique single colour chip system
appealing to individual customer tastes and character. The intent was to simplify the colour selection process.

Gorrie designed and produced a display fixture that is both consumer and retailer friendly featuring:
Single chip dispensing pockets, themed take home color inspiration cards,brochures, a used chip recycler, a paint chip storage drawer and base cabinet for retailer's sales aids.

To make colour selection even easier, simulated daylight illumination was utilized.

Over 600 Home Hardware Retailers participate in this program.

The program is ongoing and widely accepted resulting in increased Beauti-Tone Paint Sales.