SMS marketing through cell phones would bring in qualified sales leads and deliver new value-added services.

Gorrie's introductory promotional campaign and contest piggybacked on itravel2000's existing media to encourage people to SMS the word 'win' to the short code 'TRAVEL' (872835 on a customer's cell phone). Gorrie made it a true drive-to-web promotion by sending a unique PIN number to each participant so they could send in profile information (over the web) for more chances to win.

20% of all participants provided full profiles. Over 35% of registered consumers asked to be contacted on their mobile phones. And 45% asked to be notified of future offers and specials. Bonus!! Thanks to the early adoption of this Gorrie-innovated program, itravel2000 now owns the 'TRAVEL' SMS short code and is launching more revenue-generating programs through 2005.