Consumer Electronic retailers need to demonstrate specialty products at the point of purchase emphatically.

Gorrie Marketing collaborated with Sony to develop a freestanding display that would support their vendor partners and to generate interest, brand awareness and reinforce Sony’s leadership in consumer electronics. The intent was to support a new product launch in-store, demonstrate product features and attributes, develop a display that can be strategically positioned in the retail space.

300 displays were produced in a small window of opportunity with a 20% lift in Nav-U sales!