Adidas

CLIENT: Adidas

PROJECT: Adidas Innovation Tower

INDUSTRY: Retail, Sporting Goods

SERVICES: Display

OVERVIEW

How does Adidas stand out and communicate to customers in a competitive environment like sports equipment retail? Gorrie's experience comes through with the Adidas Innovation Tower. The intent was to strategically display and induce purchase of Adidas new line of sport shoes.

CHALLENGE

The challenge was to also display an incredible amount of important information on a display with a small footprint. This rotating unit features technical information and interactive material samples. As well, all elements can be repositioned on the display in any configuration that suits the retailer's needs.

RESULTS

Gorrie distributed the unit to leading Sports retailers across Canada.