Benjamin Moore

CLIENT: Benjamin Moore

PROJECT: Designer Showrooms

INDUSTRY: Home Improvement

SERVICES: Displays, Spaces and Installation

OVERVIEW

Benjamin Moore was designing two one-of-a-kind color showrooms to be opened in high-profile spaces in New York and Chicago. The showrooms were meant to be inspiring, intriguing and inviting resource centers for interior decorators and designers. To differentiate the spaces from other similar showrooms in the market, Gorrie was asked to design customized and unique color fixtures to showcase 1,000’s of colors.

CHALLENGE

The displays had to fit in the small areas allotted to them in the space, and to also blend in with the overall look and feel of the showrooms. Gorrie developed a system that had two paint colors mounted back-to-back on spinning axes, which both helped condense the space requirements and create an interactive, fun to use display that was a first in the paint industry.

RESULTS

•  Both showrooms launched to great fanfare and designer acclaim.
•  Images of the completed fixtures were used in all launch and communication materials.