Select case studyAdidasAFM SafecoatBenjamin MooreBenjamin Moore Mall KioskBenjamin Moore RewardsBenjamin Moore Signature Store ProgramBurger KingChryslerEasy HomeHindle Exhaust System Corrugate StandeeHonda / AcuraKitchen AidLevis - Walmart Denim DestinationManitoba Telephone ServiceMaple Leaf Foods - Innovation TowersPeace Bridge Duty FreePepsiSamsung Omnia IISmartbox InternationalSony ElectronicsSony S-AIR Counter DisplaySUGOI Compression Wear Counter and Floor Display

• Display >
• Retail >
• Promotion >
• Interactive >
• Install >

Benjamin Moore Mall Kiosk

CLIENT: Benjamin Moore

PROJECT: Benjamin Moore Color Stations

INDUSTRY: Paint Industry

SERVICES: Displays, Spaces and Installation

OVERVIEW

The objective was to develop a new retail experience that would bring greater attention to the Benjamin Moore brand in alternative retail venues other than traditional store settings.

The kiosk is located in malls that are small to medium size. The kiosk appeals to the young, affluent, female who is discriminating in her choices and enjoys engaging in decorating and colour selection. The physical kiosk, occupies a space of 10’x12’. It has an unexpected appearance of a cosmetic colour bar, which truly speaks to style, fashion and colour of the paint selection process. A simple design approach, using white acrylics, glass, brushed metals and wood colour flooring makes it extremely inviting. It allows colour to take centre stage. The kiosk has captivated consumers and has demonstrated that Benjamin Moore can sell paint without actually having stock at the kiosk. The actual product purchase is fulfilled at a conventional store location.

CHALLENGE

The challenge was to develop a new retail channel for brand awareness in high-traffic areas via mall kiosks.

RESULTS

•  Dramatic increase in brand awareness.
•  Engaged consumers in a non-destination type environment.
•  Drove paint fulfillment orders to regional store network.
•  Sales of color material at mall kiosks exceeded expectations.
•  With this kiosk, Benjamin Moore continues as an innovator, and leader in the paint industry.