Burger King

CLIENT: Burger King

PROJECT: Playground Signage

INDUSTRY: Fast Food

SERVICES: Display, Signage

OVERVIEW

•  Brand Indoor/Outdoor playgrounds.
•  Provide impactful 3 dimensional signage to be used for Burger King’s children’s playgrounds consistent with the decor for both exterior and interior application.
•  Provide a fun and meaningful safety sign.
•  The signs communicate Burger Kings’ playground safety rules.

CHALLENGE

The program would be the first time that the corporate company communicated directly with their retailer’s staff, many of whom were not used to electronic communications and programs. A series of training documents and communication pieces were required to explain the value of the program, and to drive engagement.

RESULTS

• GMS designed, engineered and produced this series of durable signage to mount to playground fences.
• Orders were placed by restaurants electronically through our fulfillment department.