Kitchen Aid

CLIENT: Kitchen Aid

PROJECT: Kitchen Aid Mixer Display

INDUSTRY: Kitchen Appliances

SERVICES: Display

OVERVIEW

The high quality product needed to stand out and be readily noticed at retail. Whirlpool asked Gorrie to develop a stand-alone product glamorizer for use in big box retail centres across Canada.

CHALLENGE

The heavy duty 20lb display needed to be portable and durable enough to allow for frequent handling and being placed in strategic positions in the store as well as on-shelf. At the same time it had to convey the high-perceived value position of the brand and its unique design.

RESULTS

The display functioned as a silent sales person showcasing the products features and benefits as well as colour options. After a successful product-enhancing launch, the program was re-run.