RECENT SUCCESS STORIES.
We invite you to review some of the outstanding retail solutions we have developed for our many clients.
Adidas
How does Adidas stand out and communicate to customers in a competitive environment like sports equipment retail? Gorrie’s experience comes through with the Adidas Innovation Tower. The intent was to strategically display and induce purchase of Adidas new line of sport shoes.
AFM Safecoat
Designed, engineered and manufactured a Permanent Display made from "ECO-Friendly" display materials within standard production cost parameters. The objective was to build an Eco Friendly paint chip display that would complement the Ayurveda Color System featuring AFM Safecoat Paints."
Benjamin Moore
Benjamin Moore was designing two one-of-a-kind color showrooms to be opened in high-profile spaces in New York and Chicago. The showrooms were meant to be inspiring, intriguing and inviting resource centers for interior decorators and designers. To differentiate the spaces from other similar showrooms in the market, Gorrie was asked to design customized and unique color fixtures to showcase 1,000’s of colors.
Benjamin Moore Mall Kiosk
The objective was to develop a new retail experience that would bring greater attention to the Benjamin Moore brand in alternative retail venues other than traditional store settings. The kiosk is located in malls that are small to medium size. The kiosk appeals to the young, affluent, female who is discriminating in her choices and enjoys engaging in decorating and colour selection.
Benjamin Moore Rewards
To support a series of new product launches, Benjamin Moore came to Gorrie to develop an incentive and reward program that directly influenced the frontline staff, and rewarded them for sales results. Our award winning solution was Benjamin Moore Rewards. Print communication, websites and email campaigns were employed to launch the program to a large group of independently owned retailers and their staff.
Benjamin Moore Signature Store Program
Benjamin Moore wanted to launch a program that changed the entire face of their business, to shift from selling paint to selling color. To support the proposition of this rebranding, Gorrie developed a series of fixtures and displays, and an overall retail environmental design, to turn their independent retailer’s stores into consistently branded and beautiful decor destinations.
Burger King
Provide impactful 3 dimensional signage to be used for Burger King’s children’s playgrounds consistent with the decor for both exterior and interior application.
Chrysler
Chrysler wanted to engage and motivate their Dealer’s wholesale trade accounts, and to increase part sales in this channel. We came up with an annual promotion that offers group travel as a grand prize reward, as well as monthly prize draws for gift cards, which provided increasing odds of winning as Trade Accounts increased their purchases of parts.
Easy Home
Easy Home is Canada’s largest merchandise leasing company. The "rent to own" furniture and appliance retail environment was not an inviting or engaging space. The objective was to reposition Easy Home in the minds of consumers and to create a new look and feel that would drive brand awareness while motivating sales.
Hindle Exhaust System Corrugate Standee
Gorrie was asked to design a low-cost, small production run ins-tore communication tool that would be easily shipped into and set up by dealers, and to develop the imagery and copy points required to help tell the Hindle story in-store.
Honda / Acura
How does Honda create traction for their seasonal tire marketing programs? Honda, Acura and Gorrie worked together to create and produce unique promotional display programs for automotive retailers across the country.
Kitchen Aid
The high quality product needed to stand out and be readily noticed at retail. Whirlpool asked Gorrie to develop a stand-alone product glamorizer for use in big box retail centres across Canada.
Levis - Walmart Denim Destination
Levis championed a shop-in-shop concept to create a denim destination within Walmart supercenters. The goal was to provide a unique platform for brand sharing and to drive increased sales and product awareness through product navigation and selection.
Peace Bridge Duty Free
Gorrie Marketing was contracted to assess and review the current Duty Free store lay-out and develop a strategic retail design lay-out that would improve store traffic and enhance brand categories and improve sales lift.
Pepsi
To "effervesce" impulse purchases at the cash counter, Pepsi partnered with Gorrie to develop this space efficient, economical and attractive countertop glamourizer to get Pepsi product up-front right where the retailer needs it. This display is multi-functioning to also hang on a wall.
Samsung Omnia II
Samsung wanted to create an extraordinary mobile phone launch program, which would introduce a new replica phone display each quarter to support a coordinated marketing effort. They wanted a retail display that would be interactive, impossible to miss and help them introduce new mobile phones and new features, on a regular basis.
Smartbox International
This Paris France company came up with the brilliant idea to market experiences (travel, spa, sports, etc.) in a box. They effectively packaged each experience and marketed 8 experiences in a floor display. The display is principally metal.
Sony Electronics
Sony wanted to launch their new portable navigation products into key retailers with impact. Gorrie worked with Sony to design freestanding displays that served to increase awareness and interest in the product, and allow for the demonstration of features and benefits in-store.
Sony S-AIR Counter Display
The Sony S-AIR Counter Display was a new product that utilizes Bluetooth technology and allows home theater speakers to function in multiple rooms with both radio and an iPod operating at the same time.
SUGOI Compression Wear Counter and Floor Display
Sugoi was in search of a flexible, innovative display which would demonstrate and reflect its state of the art Compression Athletic Wear. Both the Free Standing Display and Counter Display had to convey information to educate the consumer on the product technology and build brand awareness.