Select case studyAdidasAFM SafecoatBenjamin MooreBenjamin Moore Mall KioskBenjamin Moore RewardsBenjamin Moore Signature Store ProgramBurger KingChryslerEasy HomeHindle Exhaust System Corrugate StandeeHonda / AcuraKitchen AidLevis - Walmart Denim DestinationManitoba Telephone ServiceMaple Leaf Foods - Innovation TowersPeace Bridge Duty FreePepsiSamsung Omnia IISmartbox InternationalSony ElectronicsSony S-AIR Counter DisplaySUGOI Compression Wear Counter and Floor Display

• Display >
• Retail >
• Promotion >
• Interactive >
• Install >

Peace Bridge Duty Free

CLIENT: Peace Bridge Duty Free

PROJECT: Peace Bridge Duty Free Retail Design Project

INDUSTRY: Retail shop for tax free spirits, wine, cosmetics, tobacco and gifts.

SERVICES: Spaces, Graphics, Displays, and Installation.

OVERVIEW

Gorrie Marketing was contracted to assess and review the current Duty Free store lay-out and develop a strategic retail design lay-out that would improve store traffic and enhance brand categories and improve sales lift.

CHALLENGE

Using a phased in approach, GMS conducted a series of interviews with Duty Free management, staff and consumers to strategically assess and develop a new block plan that would drive traffic through category adjacencies smoothly, captivate attention and sales with exciting displays and graphic messaging. A central theme was developed to lend an air of consistency and trademark the Duty Free look and feel. A combination of re-cladded existing fixtures and augmentation of new fixtures were professionally installed by our GMS team with no interruption to the daily business.

RESULTS

Duty Free was extremely happy with the new retail store and reported sales lift despite numbers showing that consumer travel was down. As a result, Gorrie Marketing continues to assist the other Duty Free shops across Canada raise the benchmark in their retail offering.