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Sony Electronics

CLIENT: Sony Project

PROJECT: NAV-U

INDUSTRY: Consumer Electronics

SERVICES: Display

OVERVIEW

Sony wanted to launch their new portable navigation products into key retailers with impact. Gorrie worked with Sony to design freestanding displays that served to increase awareness and interest in the product, and allow for the demonstration of features and benefits in-store.

CHALLENGE

The required displays had to be small in size and flexible enough to be positioned in-store, meeting the various display criterions of multiple retailers. Additionally, only a very small timeframe was available from design to launch.

RESULTS

A total of 300 displays were produced creating a 20% Lift in NAV-U Sales.