SUGOI Compression Wear Counter and Floor Display

CLIENT: SUGOI

PROJECT: Compression Wear Counter and Floor Display

INDUSTRY: Retail, Sporting Goods

SERVICES: Display

OVERVIEW

Sugoi was in search of a flexible, innovative display which would demonstrate and reflect its state of the art Compression Athletic Wear. Both the Free Standing Display and Counter Display had to convey information to educate the consumer on the product technology and build brand awareness.

CHALLENGE

As this display program had to be launched Internationally, information panels needed to be presented in multiple languages, German, English and French and distribution had to be perfectly coordinated, as there were multiple distribution hubs.

RESULTS

SUGOI achieved its goal to launch this breakthrough athletic wear in a coordinated manner in key markets around the world and dramatically increased awareness.

Gorrie Marketing utilized a Floor display that was built double sided on casters to allow for maximum merchandising and easy movement in store. The counter display was also built to maximize modularity, which allowed the retailer to use the display as a slot wall mounted display or counter display.

Retailers truly valued these units for their sleek design as well as for their ability to educate the consumer and function as silent sales support while promoting the SUGOI brand.