Ultimate Ears Global
Best Buy US, Best Buy Canada, Source, Visions, FNAC, Darty, Dixons, MediaMarkt, Fust, Saturn
USA, Canada, UK, Germany, France, Spain, Portugal, Netherlands, Sweden, Finland, Austria, Italy, Australia, New Zealand
Gorrie was awarded AOR for Ultimate Ears as the brand looked to create consistency among its retail executions and brand internationally. Driven by deep consumer insights, an in-depth review of the portable audio category, and working closely with region heads, audio engineers, business group executives, and marketing managers, Gorrie planned and executed a multi-year campaign of international retail executions. With over 7,000 modular executions produced in over 20 unique formats, this global program saw Ultimate Ears stand out with an award-winning Best in Class display solution, built to withstand years of BOOM.