Microsoft - Xbox

Gaming Backwall

Best Buy Canada


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Smart By Design

Inspired by the design elements of Xbox hardware, the stunning physical execution carries big nods to the Xbox look and feel. Embedded technology created a unique experience through a custom application built to engage users.With the analytical ability to track user engagement, the team is able to watch the customer journey unfold with real-time feedback on interactions. Content is fully updatable remotely, and with the application’s ability to communicate break/fix, any on-site maintenance needs can be actioned swiftly.

The resulting execution not only sets Xbox apart, but allows Xbox to directly connect with customers in-store closer than ever before.

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