Best Buy Canada
Inspired by the design elements of Xbox hardware, the stunning physical execution carries big nods to the Xbox look and feel. Embedded technology created a unique experience through a custom application built to engage users.With the analytical ability to track user engagement, the team is able to watch the customer journey unfold with real-time feedback on interactions. Content is fully updatable remotely, and with the application’s ability to communicate break/fix, any on-site maintenance needs can be actioned swiftly.
The resulting execution not only sets Xbox apart, but allows Xbox to directly connect with customers in-store closer than ever before.